STRATEGI PENINGKATAN RATING PROGRAM OLEH TEAM PRODUKSI PADA ACARA COVER VERSION DI SAKTI TV MADIUN BULAN APRIL 2017

The purpose of this study was to determine the strategy of increasing program ratings conducted by the production team at the Cover Version on Sakti Tv Madiun month of April 2017 and to determine the production process carried out by the production team on the event program Cover Version on Sakti Tv Madiun in efforts to improve rating Ranging from pre production, production, post-production in April 2017. This research uses descriptive qualitative method by collecting data using observation techniques, interviews and documentation of research objects. Discussion is analyzed through interviews and interpretation. Informants in this study amounted to 9 people, consisting of 1 Producer, 2 Talent, 2 Creative, 2 Cameramen, and 2 MCR (Master Control Room). From the results of the descriptive analysis obtained several strategies to improve the rating, which is packed event as attractive as possible, changing content programs in every episode, promoting the program of the event on social media, in cooperation with the event - the event young people, an opportunity for viewers at home who have the talent, giving An intriguing visual treat, organizing outside productions by embracing some communities. And for its production process Sakti Tv Madiun refers to three stages, namely pre production, production, post production.