Promotion Mix Destinasi Wisata Watu Rumpuk Kabupaten Madiun

This research is related to the Promotion Mix Activity carried out by the Department of Tourism Youth & Sports in Madiun Regency in introducing a new tourist attraction in Madiun Regency, Wana Rumpuk Tourism Area, located in Mendak Village, Dagang Subdistrict, Madiun Regency. In this study using descriptive qualitative then the techniques used are interviews and documentation from the Department of Tourism Youth & Sports in Madiun Regency and from interviewees. The Madiun District Youth & Sports Tourism Office itself uses the Communication Mix or Promotion Mix which contains five points including Advertising, Promotion, Public Relations Sales, Personal Sales, Direct Marketing. However, in the Promotion Mix strategy carried out by the Youth & Sports Tourism Office of Madiun Regency there are still shortcomings so that the Promotion Mix carried out by the Tourism Office itself has not been maximized overall.