Pesan Moral melalui analisis semiotic Roland Barthes dalam film inde berjudul “Subur itu jujur”

The purpose of this study is to know the moral massages that’s in short movie “Fertiliy is Honest” thtough the human relationship with ourself,  human relationship to other humans, humans relationship with environment, humans relationhip with God. This research used qualitative descriptive analysis tha describe, transcribe, analyze, and interpret the meanings and signs contained in that movie. The result of this research showed that the short movie “Subur itu Jujur”to convey a strong moral message to audiences using moral intruction and caracter development in movie. On the “Subur itu Jujur” short movie also used signified and signifier which is represent the caracters.“Subur itu Jujur” short movie teach the viewers to be honest in spite of obstacle. Every people had a due to how they watch a movie. But trying to make sense of what’s the implied and explicitly in the movie will be better.