Analisis Semiotika Umberto Eco Perbandingan Cover Majalah Tempo Edisi Jokowi dan Anies Baswedan

The purpose of this research was to determine the semiotics of Umberto Eco from the social, political, economic and cultural perspectives on the cover of the Tempo magazine, the Jokowi edition of 16 September - 22 September 2019 and the Anies Baswedan edition of 11 November - 17 November 2019. The theory used is the semiotics of Umberto Eco. The methodology used in this research is descriptive qualitative. The data analysis technique uses the Umberto Eco concept by determining the sign, signifield, denotation, connotation, myth, interpretation, social, political, economic, and cultural. The results of the study show that in the cover of the Jokowi edition of Tempo magazine, there is a meaning about people's expectations of the KPK Law Revision. Actually, behind the promises not being realized, there is the responsibility of the President to this matter. Pinocchio in the cover is only a shadow, because basically Tempo is a critical media in accordance with the constitution. Meanwhile, on the cover of Anies Baswedan's edition there is something behind the budget for purchasing Aibon glue. Actually, this problem is not something arbitrary, but the way Anies Baswedan reacts with confidence and becomes a criticism. Because according to Anies Baswedan this is inaccurate information.