Analisis Manajemen Event Kirab Budaya sebagai Branding Kabupaten Ponorogo

Abstract

The role of event management is very important so that an event runs smoothly and minimizes errors that occur. Event management can be interpreted as the gathering of several components of society with the aim of reunion, marketing, education, and celebration in carrying out coordination, planning, designing activities, and conducting research into an event that is realized. The purpose of this writing is to analyze understanding and enjoying the uniqueness of the cultural carnival event in Ponorogo. The method used in the research uses a qualitative type. The results obtained at certain events are always colored with various forms of interesting themes, so that they can attract and involve the public directly in the event activities. There are various types of events, one of which is a cultural event or known as a cultural event. The conclusion is that event management is an activity that is managed effectively, efficiently, systematically and professionally, through a series of good activities. Culture comes from the word culture which means customs, cultural results, reason and thoughts. There are various kinds of cultural events that illustrate the characteristics of Ponorogo, for example the culinary culture festival, Grebeg Suro, Reyog Jazz Festival. Kang potro dance, elephant-gajahan art, and reog ponorogo.

Keywords: Culture; Event; Carnival; Ponorogo;