Marketing Public Relation di Hotel Latiban Ponorogo
This thesis is entitled the analysis of the application of Marketing Public Relitions At The La-Tiban Ponorogo Hotel. This study aims to determine the application of marketing by the La-Tiban Hotel when promoting its products/services. The method used in this research is descriptive, qualitative, data collection techniques used for research through observation, interviews, and documentation. our informants are manager.accounting,and customers from Hotel La-Tiban Ponorogo. Based on the results of research conducted regarding the analysis of the application of marketing public relations carried out by La-Tiban Hotels, it will be described using the theory of the marketing mix, 9 P which consists of product, price, place, promotion, people, physical facilities. , process, Public Relations , power. The result of this study is that The Hotel La-Tiban in the implementation of the promotion that is used is overall successful in attracting the number of customers. However, there are things that need to be updated again in the implementation of promotions carried out by the hotel suddenly to further develop in the future. many factors are lacking in promotion one of them, such as the lack of advertising media in print media.
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