Branding HOS Cokroaminoto Street Centre

This thesis is entitled the analysis of the application of branding hos cokroaminoto street center by the tourism office of the ponorogo district. The purpose of this study was to determine the application of branding carried out by the tourism office of Ponorogo Regency based on Kotler's theory. In Kotler's theory there are six indicators, namely: attributes, benefits, values, culture, personality and users. This research was taken by means of observations and interviews with the tourism office and also the people of the Ponorogo district for the satisfaction and response of the community is very important in realizing the branding applied by the tourism office. Hos Cokroaminoto is one of the tourism icons in Ponorogo Regency with the theme Malioboro Ponorogo which is equipped with various additional attributes and many photo spots that aim to attract tourists to come to Ponorogo Regency. With the results of the study that the tourism office implemented the cokroaminoto hos branding with the aim of driving the community's economy and also community activities to gather, socialize, and also other community activities. Hos Cokroaminoto as a tourist icon in Ponorogo Regency by not forgetting to include the Ponorogo Regency symbol, namely Ponorogo Reog. In every attribute there is a peacock feather that depicts Ponorogo Reyog and also don't forget to include Ponorogohebat writing which is the current Ponorogo Regency tagline.