Peran Musik K-Pop dalam mempengaruhi Remaja Desa

Eka Fitriana Dewi -  Universitas Muhammadiyah Ponorogo, Indonesia
Niken Lestarini -  Universitas Muhammadiyah Ponorogo, Indonesia
Deny Wahyu Tricana* -  Universitas Muhammadiyah Ponorogo, Indonesia

The purpose of this research is to describe in depth about the message of k-pop music in influencing the behavior of adolescents in the village of Karanggebang kecmatan jetis Ponorogo district. This research approach is qualitative. Subject selection uses a purposive sample technique. The subject was taken because it was related to certain characteristics. The characteristics in question are the subject of entering adolescence (12 years to 19 years), actively following the development of the k-pop world, being consumptive in buying items related to k-pop and often following k-pop gatherings and events, imitating k-pop fashion , and their style of speech and attitude. Data collection methods are interviews, observation and documentation study. Data analysis techniques using data reduction, data presentation and drawing conclusions. Test the validity of the data using source triangulation. The results of the study are known (1) loud k-pop music does not really affect the fashion style of the sample being distributed. (2) soft music messages on k-pop have an influence on adolescents in speech styles and attitudes. (3) energetic music messages on k-pop affect teenagers in consumptive behavior.

Keywords
k-pop music, k-pop fans (k-popers), fashion, speech style and consumer attitudes and behavior.
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Submitted: 2022-09-25
Published: 2019-03-31
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