Cyberbullying Instagram pada Akun Instagram @jelly_jilli

This thesis discusses the Cyberbullying Analysis in Social Media Instagram with the subtitles of the case study of the Instagram account @jelly_jilli. The purpose of this research is to find out how to analyze cyberbullying on Instagram social media on the Instagram account @jelly_jilli. The method used in this research is descriptive qualitative, in which the researcher makes observations to observe symptoms, facts, or events accurately and analyzes their truth with the data obtained. Data collection techniques are using documentation techniques to support research. The data analysis technique used is data analysis and data interpretation. The results showed that cyberbullying carried out by netizens was caused by several factors such as the upload of a photo or video of Sulli which was considered bad and controversial. Judging based on teleology ethics and social media ethics, the actions of netizens who cyberbullying Sulli are considered unethical in cyberspace. As explained in teleological ethics, an action is judged for its merits based on the goals and consequences of the action, and not judged by the action itself.