Strategi dalam Peningkatan Kesejahteraan Petani Kopi Hrago Kiloso Ngebel

One of the superior potentials that is much loved by the public is coffee, which is unique in terms of taste. Talun Village in Ponorogo Regency always had its own potential for coffee, which to this day continues to be developed into a contemporary coffee called Hargo Kiloso. So far, the Talun village government has shown seriousness in improving the image of Hargo Kiloso through various promotions with the aim of improving the welfare of residents' lives from the sales of Hargo Kiloso coffee. Based on several developments of Hargo Kiloso coffee among the people, as well as appreciation from various parties including foreign countries (Switzerland), this research is interesting to study in depth about how the efforts of the Talun Village government in improving the welfare of farmers' lives through strengthening local products  This research aims to explore the village government's efforts from various aspects such as socialization, capital assistance, promotion assistance, etc. This researches uses qualitative method and data acquisition is carried out directly on the main information sources with the aim that the research results are truly able to describe the actual situation, that does not rule out the possibility to develop and change in future.