Strategi Komunikasi Yayasan Mentari Meraki Asa Dalam Penyebaran Program Eliminasi Tuberkulosis Di Kota Medan

Abstrak

Communication strategy in implementing tuberculosis (TB) elimination program in Medan City requires an effective communication strategy. The main challenge faced is the stigma of the community towards TB and the lack of understanding about this disease. The method used is descriptive qualitative. The data collection technique is an interview with 2 informants. The purpose of this study was to describe the Communication Strategy of the Mentari Meraki Asa Foundation in Distributing the Tuberculosis Elimination Program in Medan City. The type of research is descriptive qualitative with the collection technique, namely interviews and data analysis techniques used are data reduction, data presentation, and drawing conclusions. The sources in this study were the Program Monitoring Learning Coordinator, Former Patients and TB Case Managers of Medan City, RS. Adam Malik. The results of the study showed that the communication strategy of the Mentari Meraki Asa Foundation in disseminating the tuberculosis elimination program in Medan City had been carried out well by carrying out counseling activities, free health checks, and direct socialization to the community using interactive communication methods. In addition, the communication strategy media used as a success factor was the IEC media which made the community interested in participating in several activities carried out by the Mentari Meraki Asa Foundation.

Keywords: Communication Strategy, Tuberculosis Elimination Program, Foundation