Strategi Pemerintah Dalam Meningkatkan Pendapatan Asli Daerah (PAD) Melalui Pariwisata

Abstrak

This study aims to determine the concepts or strategies related to the study of government strategies in increasing local revenue or PAD. In obtaining the data, this research uses research methods through qualitative descriptive analysis. The results showed that in the midst of a pandemic, the Balikpapan City Youth, Sports and Tourism Service (DPOP) created a hybrid Balikpapan Festival activity. This strategy is carried out as a means of promoting existing tourist attractions, by cooperating with active participation from various elements of society. The role of digital is very much needed in a pandemic era like this because DPOP City of Balikpapan holds an online festival through YouTube, Instagram, websites, and other platforms so that the form of promotion carried out by the government can be conveyed freely in the mass media. With the increase in tourist visitors, it can provide regional economic stability in the midst of a pandemic. Then another strategy carried out by the tourism office is to improve existing tourist attractions, namely Manggar Sari Beach. So it can be concluded that the DPOP of Balikpapan City in handling the increase in PAD during a pandemic can be resolved properly with various strategies that have been implemented by the local government, which provide space for the community and the involvement of the millennial generation in helping promote tourist destinations in Balikpapan City.

Keyword: Development, Potential, Tourist Attractions