Pengaruh Produk, Harga dan Promosi Terhadap Minat Beli Iphone Pada Mahasiswa Upgris Semarang

Authors

  • Heri Prabowo Universitas PGRI Semarang
  • Muhammad Danang Nurhidayatul Mubtadin Universitas PGRI Semarang
  • Rauly Sijabat Universitas PGRI Semarang

DOI:

https://doi.org/10.24269/iso.v5i2.807

Abstract

Minat beli sebuah produk dapat dipengaruhi oleh berbagai faktor, di antaranya yaitu produk, harga, dan promosi. Penelitian bertujuan untuk menganalisis pengaruh produk, harga, dan promosi terhadap minat beli iPhone pada mahasiswa UPGRIS Semarang. Sampel penelitian adalah mahasiswa UPGRIS Semarang dengan jumlah sampel yang diambil adalah sebanyak 100 mahasiswa. Pengumpulan data menggunakan kuesioner. Pengujian hipotesis dianalisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa produk, harga, dan promosi terhadap minat beli iPhone mahasiswa UPGRIS Semarang.

Kata kunci: produk, harga, promosi, minat beli, iPhone.

References

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Published

2021-10-31

Issue

Vol. 5 No. 2 (2021): Oktober

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