PERAN HUMAS POLRES PONOROGO DALAM MEMBANGUN CITRA KEPOLISIAN REPUBLIK INDONESIA SEBAGAI PELINDUNG MASYARAKAT

Septian Adi Nugroho, Eli Purwati

Abstract


This descriptive qualitative research aims to know the tasks and the role of public relations sub-division of Ponorogo resort police observed from Dozeir and Broom’s role of public relations concept by framing the discussion with the image theory of Frank Jefkins. Data collection technique used in this research is in the form of the interviews, literature study and observation. Purposive sampling technique is used at the stage of informant selection to obtain the primary data from the subject of the research. While triangulation technique (method, theory and data source), with detailed description and auditing is used to check the validity of the data. The process of data analysis on the research obtains findings which describe the four tasks of public relations sub-division of Ponorogo resort police, namely: 1) society clarification which consists of three parts ranging from general, units and partnerships of clarification, 2) information and documentation center which consists of two parts of task; production and documentation as well as the authority of information delivery. The result can be interpreted with the analysis knife of Dozeir and Broom’s role of public relations concept by limiting the image discussion with the image theory of Frank Jefkins. The results show that the role of public relations as a problem-solving facilitator, public relations sub-division of Ponorogo Resort Police has certain limits in making the decision and as policy makers in the face of image cases. Considering that in the police, all decisions are given to those in the highest leadership of the institution


Keywords


Public Relations Role, Image Building, Police

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